• Be open, honest and reasonable. 99% of people will return the favor.
• Listen to people, and put yourself in their shoes.
• Do everything in your power to make people happy, even the grumpy ones.

• People using the web are almost always in a hurry.
• Make their lives as easy as possible: short, sweet and obvious is better than long, boring and complicated.
• Nobody reads instructions.

• If working doesn't feel like working, you're on the right track.
• Keep on improving - learning new things is fun.
• Money and "stuff" doesn't bring happiness. Earn enough to pay the bills then give the rest away.

And the Blipstar Philosophy has led to a successful service being offered to thousands of users since 2006...


* Notes:

Based on experience, pretty much nobody bothers reading "mission statements", "core values", "strategy documents" etc. Why? The vast majority are meaningless words. You know the type of thing:

The last one was generated by Net Insight's Corporate Mission Statement Generator which is scarily close to the mark! One thing is for sure though: you can tell alot about an organisation, large or small, by its website.